APRIL 2017 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. Two of the new studies focus on creating an effective career path for high-potential marketers. The other two new studies come from a research project regarding medical affairs' role and responsibilities in patient engagement programs. The two studies on creating a marketing career path examine how to nurture core marketing skills, adopt experience-based development, and utilize mentors to create high-impact marketers. Meanwhile, one of the studies on medical affairs' role in patient engagement looks at the involvement and importance level medical affairs places on four key patient engagement activities (patient health outcomes, patient advocacy groups, patient education and patient adherence). The other medical affairs-oriented study regarding patient engagement focuses on collaboration with internal and external stakeholders and patient engagement activities along the patient journey.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Marketer Career Path Excellence Benchmarks: Nurturing Core Marketing Skills & Competencies and Adopting an Experience-Based Development (5454) Best Practices, LLC undertook benchmarking research to identify critical marketer training and development approaches at biopharmaceutical companies. In particular, this study probes key skills, competencies, training curriculum and content, common language, role rotations and must-have tools for forging high-impact marketing professionals.
	Download: Marketer Career Path Excellence Benchmarks: Use of Mentors to Fuel Ongoing Growth and Development of High Impact Healthcare Marketers (5455) This study provides evidence-based management best practices and benchmarks from high-performing healthcare organizations regarding successful usage of mentors to maximize long-term marketer development and the essential stepping stones to create a marketing career path.
	Download: Medical Affairs' Role in Patient Engagement: Involvement and Importance Levels for Patient Health Outcomes, Advocacy Group, Education, and Adherence Activities (5456) This Best Practices, LLC study informs medical leaders by benchmarking best practices in Medical Affairs’ role in patient engagement activities. Specifically, this study examines Medical Affairs’ role and responsibilities in patient engagement activities such as patient outcomes, advocacy, education and adherence.
	Download: Medical Affairs' Role in Patient Engagement: Collaboration with Internal and External Stakeholders and Activities along the Patient Journey (5457) This Best Practices, LLC study informs medical leaders by benchmarking best practices in Medical Affairs’ role in patient engagement activities. Specifically, this study examines Medical Affairs’ role and responsibilities in patient engagement activities such as patient outcomes, advocacy, education and adherence.