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Case Study Analogs: Highlighting Real-World Market Examples

How Horizon Therapeutics Created an Ophthalmic Blockbuster in a Rare Disease Autoimmune Area for Thyroid Eye Disease

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Launch Success Stories
Sales Structure & Field Force Allocation
Expanding Access & Reimbursement
Improving Market Education
Other Case Analogs

DB5820: KEYTRUDA Case Study: How Merck Used Bold Indications Planning Coupled with Expansive Clinical Trials to Lift a Second-To-Market Product into the Annals of Blockbuster Launch History

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DB5757: How argenx Broke Into A Captive Market To Begin Dislodging An Entrenched Market Leader

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DB5760: How Horizon Therapeutics Created an Ophthalmic Blockbuster in a Rare Disease Autoimmune Area for Thyroid Eye Disease

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DB5665: Pure Play Digital Launch: Launching a New Blockbuster Migraine Drug During a Global Pandemic

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DB5652: Patent Protection: How AbbVie Builds Patent Fences to Extend Brand Life and Safeguard HUMIRA and Its Immunology Franchise

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DB5633: COVID-19 Challenges for Product Launch Timelines and Activities (including launch case studies on Nexletol, Trodelvy, Vumerity, and Zeposia)

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DB5629: Skyrizi Case Study: How Compressing Cycle Time from Launch to DTC Helps Support Sales Uptake of a Rising New Blockbuster Product

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DB5346:Incivek Case Study: A Well Planned and Executed Launch Makes the Most of a Small Window of Opportunity

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DB5108:Gardasil Case Study: Using Policy as a Springboard for Launch Success

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DB5682: ULTOMIRIS Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch

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DB5669: Skyrizi Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch

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DB5675: RINVOQ Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch

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DB5689: Healthcare Innovation Using Artificial Intelligence and Data Analytics: How “Smart Toothbrushes” are establishing Health Outcomes and Real-World Data that drive growth

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DB5625: Skyrizi Case Study: Developing Early Comparative Effectiveness and Outcomes Studies to Lift Launch Uptake Curve & Accelerate Planned Obsolescence of AbbVie’s Own Blockbuster

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DB5630: Addyi (flibanserin): How an upstart biopharma used social media and policy tools to support its NDA approval - and a $1 billion payday

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DB5587: CAR-T & Cell Therapy Products: Next generation of oncology products create chance for boom or bust

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DB5360: Tecfidera Case Study: Using Safety as a Springboard for Blockbuster Status

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DB5702: Accelerating Launch Success through Improved Diagnosis of Rare Diseases: How Vyndamax/Vyndaqel created a blockbuster through faster, easier and more frequent diagnosis of ATTR-CM

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DB5106: Januvia Case Study: Building a Successful Launch Around KOL, Physician, Patient and Payer Education

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DB5006: Rituxan Case Study: Pre-Launch Communications to Change the Dominant Treatment Paradigm

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DB5074: The Many Faces of HIV Advocacy: A Case Study of Advocacy Initiatives in the HIV/ AIDS Therapeutic Area

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DB5067: Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market Education

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DB5057: Nexavar Case Study: Using Publications and Presentations to Inform Practitioners and Patients

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DB5060: Erbitux Case Study: Using Congresses to Educate the Oncology Community

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DB5063: Avastin Case Study: Using Speaker Programs To Inform Physicians

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DB5007: Byetta Case Study: Using Medical Education as a Springboard for Product Launch

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DB5223: Pfizer’s 180-Day Battle: Branded Lipitor vs. Generics - Maximizing Revenues at the End of a Lifecycle

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DB5220: Effexor Case Study: Using an Efficacy Message to Drive a Brand to the Top of a Crowded Market

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DB5222: Diovan Case Study: Long-Term Brand Building in The Competitive Antihypertensive Market

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DB5221: Cymbalta Case Study: Using Market-Entry Delays to Develop Customer Insights that Help Grow a Blockbuster

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DB5109: Onglyza Case Study: Lack of Differentiation Mutes a Launch

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DB5107: Effient Case Study: Stumbling When Taking On The Market Leader

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DB5068: Onglyza Case Study: Navigating New Safety Concerns To Win Market Approval In Diabetes

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DB5054: Januvia Case Study: Building A Blockbuster Product Franchise That Supports Brand Leadership

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DB5014: Slentrol Case Study: Using Integrated PR Tactics to Support a Product Launch

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DB5012: Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Product Generations

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DB5005: Exubera Case Study: Misjudging the Market

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DB5004: Flomax Case Study:Evolving Disease State Awareness to Succeed with New Method of Action

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DB5002: Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of Action

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DB5000: Requip Case Study: Lifecycle Management - Reinvigorating a Mature Brand

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