Best Practices for Gathering and Distributing Insights within Medical Affairs Organization: Endocrine and Metabolic Disorders Segment

Industries Profiled:
Communications; Pharmaceutical; Biotech; Health Care; Consumer Products; Biopharmaceutical; Clinical Research; Laboratories; Science


Companies Profiled:
ApotheCom; Boehringer Ingelheim; Eli Lilly and Company; Ipsen; Janssen; Lupin; Merck; Merck KGaA; Novartis; Novo Nordisk; Orchard Therapeutics; Sandoz; Sanofi; Thermo Fisher Scientific

Study Snapshot

Best Practices, LLC engaged 17 executives from 14 leading life sciences companies specializing in endocrine and metabolic disorders for this research. The study insights are mostly from directors and higher management executives, representing nearly 80% of the benchmark participants.
Benchmark insights are presented in two different segments to reflect different approaches to medical insight generation and sharing:

• Insight Leaders (4 respondents)
• Insight Majority (13 respondents)

Key topics covered in this report include:

• Structure of Endocrine and Metabolic Insights and Dissemination Group
• Gathering Endocrine and Metabolic Insights: Coordination, Activities, and Tools
• Disseminating Endocrine and Metabolic Insights: Tools, Activities, and Effectiveness
• Training Techniques for Endocrine and Metabolic Insights Gathering
• Innovative and Best Practices in Endocrine and Metabolic Insights Distribution
• Actionable Insights and Intelligence Gathering in Endocrine and Metabolic Disorders
• Key Lessons Learned

• Primary and Secondary Data Sources: Expand the range of groups involved in data collection to enhance insight generation. Internal sources benefit from deeper training to strengthen data accuracy, while secondary resources require advanced technology integration to improve data effectiveness and accessibility.

• Medical Affairs Insight Leadership: Most companies rely on Field Teams (77%) and Medical Strategy (50%) to lead the insights process, leveraging their roles in direct data gathering and strategic input. Health Outcomes (36%) often adds a broader perspective by connecting clinical insights with real-world data, while Thought Leader Management and Scientific Publications (both 25%) contribute specialized insights through KOL engagement and literature analysis. This balanced approach taps into varied expertise, enhancing the depth and relevance of insights across functions.

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 4
	One-page Executive Brief	Pg. 5
	Segmentation Criteria	Pg. 6
II.	Insight Overview and Key Findings	Pg. 9
III.	Structure of Medical Insights and Dissemination Group	Pg. 13
IV.	Gathering Insights: Coordination, Activities and Tools	Pg. 32
V.	Disseminating Insights: Tools, Activities and Effectiveness	Pg. 59
VI.	Insights Gathering: Training Techniques and Tools	Pg. 68
VII.	Innovative and Best Practices	Pg. 72
VIII.	Actionable Insights and Intelligence Gathering	Pg. 75
IX.	Lessons Learned	Pg. 79
X.	Participant’s Demographics	Pg. 81
XI.	Detailed Benchmark Study Data	Pg. 84
XII.	About Best Practices, LLC	Pg. 111

• Overview of business issue, methodology, analysis, and recommendations
• Insight segmentation
• Key success factors of the Insight Leaders group
• Essential framework for gathering medical insights on endocrine and metabolic disorders

• Key steps in gathering and disseminating medical insights for endocrine and metabolic disorders – Total benchmark class
• Key steps in gathering and disseminating medical insights for endocrine and metabolic disorders – Insight Leaders
• Key steps in gathering and disseminating medical insights for endocrine and metabolic disorders – Insight Majority

• Presence of a dedicated group for gathering and disseminating endocrine and metabolic insights in Medical Affairs – Total benchmark class
• Presence of a dedicated group for gathering and disseminating endocrine and metabolic insights in Medical Affairs – Insight Leaders
• Case Example: Structure and process of insights collection and distribution by a separate group at Company A
• Presence of a dedicated group for gathering and disseminating endocrine and metabolic insights in Medical Affairs – Insight Majority
• Case Example: Global insights collection process at Company B
• Case Example: Insights compilation by a cross-functional group within U.S. Medical Affairs from various sources at Company C
• Case Example: Insight gathering and dissemination process at Company D
• Role of each group within Medical Affairs in gathering and disseminating endocrine and metabolic insights – Total benchmark class
• Role of each group within Medical Affairs in gathering and disseminating endocrine and metabolic insights – Insight Leaders
• Role of each group within Medical Affairs in gathering and disseminating endocrine and metabolic insights – Insight Majority
• Role of Medical Affairs sub-functions in gathering and disseminating endocrine and metabolic insights – Insight Leaders and Insight Majority
• Primary and supporting roles of Medical Affairs groups in gathering and disseminating insights – Total benchmark class
• Expertise level of individuals responsible for conveying endocrine and metabolic insights to other functions – Total benchmark class
• Expertise level of individuals responsible for conveying endocrine and metabolic insights to other functions – Insight Leaders and Insight Majority
• Strengths and weaknesses in the structure of endocrine and metabolic insights gathering and dissemination groups
• Strengths of insights gathering and dissemination group structure
• Weaknesses in insights gathering and dissemination group structure

• Effectiveness of tactics and tools used by Endocrine and Metabolic Disorders Medical Affairs group for coordinating work, data, and analyses – Total benchmark class
• Effectiveness of listed tactics and tools used by the Endocrine and Metabolic Disorders Medical Affairs group to coordinate work, data, and analyses for stakeholders – Total benchmark class
• Highly effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
• Effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
• Highly effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
• Effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
• Use of different tools for endocrine and metabolic insight gathering in Medical Affairs; Integration of insights into a unified platform using different tools
• Additional tactics used by participants to generate precise and faster insights
• Proportion of endocrine and metabolic intelligence gathering through primary (field) research and secondary research – Total benchmark class
• Proportion of endocrine and metabolic intelligence gathering through primary (field) research and secondary research – Insight Leaders and Insight Majority
• Effectiveness and importance of primary data sources for endocrine and metabolic insights – Total benchmark class
• Frequency of primary data source usage in gathering endocrine and metabolic intelligence – Total benchmark class
• Effectiveness and importance of primary data sources for endocrine and metabolic insights – Insight Leaders
• Effectiveness and importance of primary data sources for endocrine and metabolic insights – Insight Majority
• Frequency of primary data source usage in gathering endocrine and metabolic intelligence – Insight Leaders and Insight Majority
• Effectiveness and importance of secondary data sources for endocrine and metabolic intelligence – Total benchmark class
• Frequency of usage of secondary sources for collecting intelligence data within Endocrine and Metabolic Disorders Medical Affairs – Total benchmark class
• Effectiveness and importance of secondary data sources for endocrine and metabolic intelligence – Insight Leaders
• Effectiveness and importance of secondary data sources for endocrine and metabolic intelligence –Insight Majority
• Frequency of secondary data source usage in gathering endocrine and metabolic intelligence – Insight Leaders and Insight Majority
• Effectiveness of internal sources supporting intelligence gathering in endocrine and metabolic disorders – Total benchmark class
• Highly effective internal sources for intelligence gathering in endocrine and metabolic disorders – Insight Leaders and Insight Majority
• Functions and groups used within Endocrine and Metabolic Disorders Medical Affairs teams to narrow the focus of the issue and discover information gaps – Total benchmark class
• Functions and groups used within Endocrine and Metabolic Disorders Medical Affairs teams to narrow the focus of the issue and discover information gaps – Insight Leaders and Insight Majority
• Internal limitations to accessing endocrine and metabolic insights in Medical Affairs – Total benchmark class
• Barriers to internal insights sharing within Medical Affairs

• Types of intelligence deliverables in endocrine and metabolic disorders – Total benchmark class
• Types of intelligence deliverables in endocrine and metabolic disorders – Insight Leaders and Insight Majority
• Tools used by Endocrine and Metabolic Disorders Medical teams to deliver insights to other functions – Total benchmark class
• Tools used by Endocrine and Metabolic Disorders Medical teams to deliver insights to other functions – Insight Leaders and Insight Majority
• Effectiveness and importance of digital tools used by the Endocrine and Metabolic Disorders Medical Affairs team to gather, evaluate, and disseminate intelligence – Total benchmark class
• Highly effective digital tools used by Endocrine and Metabolic Disorders Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
• Effective digital tools used by Endocrine and Metabolic Disorders Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
• Importance of digital tools used by Endocrine and Metabolic Disorders Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority

• Effectiveness of training techniques for insights collection in endocrine and metabolic disorders – Total benchmark class
• Effectiveness of training techniques for insights data collection in endocrine and metabolic disorders – Insight Leaders and Insight Majority
• Effective online training tools

• Analyzing and prioritizing insights – a key step in gathering information and deriving actionable insights
• Innovative practices for leveraging platforms to achieve greater and faster intelligence insights

• Voices from the field: Actionable insights captured by benchmarked Medical teams
• Additional intelligence-gathering methods used by Endocrine and Metabolic Disorders Medical Affairs teams beyond KOL and HCP engagement

• Constructive insights and key learnings

• Geographic responsibility of benchmark partners
• Job titles of benchmark partners