Best Practices for Gathering and Distributing Insights within Medical Affairs Organization: Hematology Segment

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Communications; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Chemical; Health Care


Companies Profiled:
Agios; Apellis Pharmaceuticals; ApotheCom; Bayer; Eli Lilly and Company; Genentech; Janssen; Merck; Mesoblast; Novo Nordisk; Orchard Therapeutics; Roche; Sandoz; Servier; Takeda Pharmaceuticals; Terumo BCT: Terumo Blood and Cell Technologies; Teva Pharmaceuticals

Study Snapshot

Best Practices, LLC engaged 22 executives from 17 leading life sciences companies focused on hematology for this research. The study insights are mostly from directors and higher management executives, representing nearly 80% of the benchmark participants.

Benchmark data is broken down into two different segments to provide deeper insights. Classifications reflect their approach and standing in hematology medical insight generation:

• Insight Majority (18 respondents)
• Insight Laggards (4 respondents)

Key topics covered in this report include:

• Structure of Hematology Medical Insights and Dissemination Group
• Gathering Hematology Insights: Coordination, Activities and Tools
• Disseminating Hematology Insights: Tools, Activities and Effectiveness
• Hematology Insights Gathering: Training Techniques and Tools
• Innovative and Best Practices
• Actionable Insights and Intelligence Gathering in Hematology
• Key Lessons Learned

• Insight Gathering Process and Its Effectiveness: Only a quarter of hematology participants have a stand-alone group dedicated to insights. Most rely on various subfunctions to coordinate multiple activities for gathering and inputting data into a system. Coordination across other inter-functional groups is attempted, often with limited success.

• Primary and Secondary Data Sources: Expand the range of groups involved in data collection to enhance hematology insight generation. Internal sources benefit from deeper training to strengthen data accuracy, while secondary resources require advanced technology integration to improve data effectiveness and accessibility.

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 4
	One-page Executive Brief	Pg. 5
	Segmentation Criteria	Pg. 6
II.	Insight Overview and Key Findings	Pg. 9
III.	Structure of Medical Insights and Dissemination Group	Pg. 13
IV.	Gathering Insights: Coordination, Activities and Tools	Pg. 31
V.	Disseminating Insights: Tools, Activities and Effectiveness	Pg. 58
VI.	Insights Gathering: Training Techniques and Tools	Pg. 67
VII.	Innovative and Best Practices	Pg. 71
VIII.	Actionable Insights and Intelligence Gathering	Pg. 74
IX.	Lessons Learned	Pg. 78
X.	Participant’s Demographics	Pg. 80
XI.	Detailed Benchmark Study Data	Pg. 83
XII.	About Best Practices, LLC	Pg. 110

• Business issue, methodology, analysis, and recommendations
• Insight segmentation
• Key factors behind the success of the Insight Leaders group
• The essential medical insights framework for hematology

• Critical steps of hematology insights gathering and dissemination in Medical Affairs – Total benchmark class
• Critical steps of hematology insights gathering and dissemination in Medical Affairs – Insight Majority
• Critical steps of hematology insights gathering and dissemination in Medical Affairs – Insight Laggards

• Presence of a separate group that gathers and disseminates hematology insights for Medical Affairs
• Case Example: Structure and process of insights collection and distribution by a separate group at Company A
• Presence of a separate group that gathers and disseminates hematology insights for Medical Affairs – Insight Majority
• Case Example: Process of insights collection by the global unit at Company B
• Case Example: Insights compilation by a cross-functional group within U.S. Medical Affairs from various sources at Company C
• Case Example: Process of insight gathering and dissemination at Company D
• Role of each of the groups within Medical Affairs for both gathering and disseminating hematology insights – Total benchmark class
• Role of each of the groups within Medical Affairs for both gathering and disseminating hematology insights – Insight Majority
• Role of each of the groups within Medical Affairs for both gathering and disseminating hematology insights – Insight Laggards
• Lead and support role of Medical Affairs groups in gathering and disseminating hematology insights – Total benchmark class
• Roles of Medical Affairs sub-functions in gathering and disseminating hematology insights – Insight Majority and Insight Laggards
• Level of expertise of the person who is responsible for conveying hematology medical insights to other functions – Total benchmark class
• Level of expertise of the person who is responsible for conveying hematology medical insights to other functions – Insight Majority and Insight Laggards
• Strengths and weaknesses of hematology insights gathering and dissemination group structure
• Strengths of insights gathering and dissemination group structure
• Weaknesses in insights gathering and dissemination group structure

• Effectiveness of listed tactics and tools used by the Hematology Medical Affairs group to coordinate work, data, and analyses – Total benchmark class
• Effectiveness of listed tactics and tools used by the Hematology Medical Affairs group to coordinate work, data, and analyses for stakeholders – Total benchmark class
• Highly effective team coordination tactics and tools within Medical Affairs – Insight Majority and Insight Laggards
• Effective team coordination tactics and tools within Medical Affairs – Insight Majority and Insight Laggards
• Highly effective team coordination tactics and tools for stakeholders – Insight Majority and Insight Laggards
• Effective team coordination tactics and tools for stakeholders – Insight Majority and Insight Laggards
• Use of different tools for hematology insight gathering in Medical Affairs; Integration of insights into a unified platform using different tools
• Additional tactics used by participants to generate precise and faster insights
• Percentage of intelligence gathering work involving primary (field) research and secondary research in hematology – Total benchmark class
• Percentage of intelligence gathering work involving primary (field) research and secondary research in hematology – Insight Majority and Insight Laggards
• Effectiveness and importance of primary data collection sources in hematology – Total benchmark class
• Frequency of usage of primary sources for collecting intelligence data within Hematology Medical Affairs – Total benchmark class
• Effectiveness and importance of primary data collection sources in hematology – Insight Majority
• Effectiveness and importance of primary data collection sources in hematology – Insight Laggards
• Frequency of usage of primary sources for collecting intelligence data within Hematology Medical Affairs – Insight Majority and Insight Laggards
• Effectiveness and importance of secondary data collection sources in hematology – Total benchmark class
• Frequency of usage of secondary sources for collecting intelligence data within Hematology Medical Affairs – Total benchmark class
• Effectiveness and importance of secondary data collection sources in hematology –Insight Majority
• Effectiveness and importance of secondary data collection sources in hematology – Insight Laggards
• Frequency of usage of secondary sources for collecting intelligence data within Hematology Medical Affairs – Insight Majority and Insight Laggards
• Effectiveness of internal sources that support intelligence data collection in hematology – Total benchmark class
• Highly effective internal sources that support intelligence data collection in hematology – Insight Majority and Insight Laggards
• Functions and groups used within Hematology Medical Affairs organization to narrow the focus of the issue and discover information gaps – Total benchmark class
• Functions and groups used within Hematology Medical Affairs organization to narrow the focus of the issue and discover information gaps – Insight Majority and Insight Laggards
• Internal limitations to receiving hematology medical insights – Total benchmark class
• Medical Affairs’ barriers to internal insights sharing

• Breakdown of intelligence deliverables types in hematology – Total benchmark class
• Breakdown of intelligence deliverables types in hematology – Insight Majority and Insight Laggards
• Tools used by Hematology Medical teams to deliver insights to other functions – Total benchmark class
• Tools used by Hematology Medical teams to deliver insights to other functions – Insight Majority and Insight Laggards
• Effectiveness and importance of digital tools used by the Hematology Medical Affairs team to gather, evaluate, and disseminate intelligence – Total benchmark class
• Highly effective digital tools used by Hematology Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Majority and Insight Laggards
• Effective digital tools used by Hematology Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Majority and Insight Laggards
• Importance of digital tools used by Hematology Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Majority and Insight Laggards

• Effectiveness of training techniques for insights data collection in hematology – Total benchmark class
• Effectiveness of training techniques for insights data collection in hematology – Insight Majority and Insight Laggards
• Effective online tools used for training

• Analyzing and prioritizing insights – a key step in gathering information and deriving actionable insights
• Innovative practices for leveraging platforms to achieve greater and faster intelligence insights

• Voices from the field: Actionable insights captured by benchmark Medical teams
• Additional methods used by Hematology Medical Affairs teams to gather intelligence (beyond KOL and HCP engagement)

• Constructive insights and learnings

• Geographic responsibility of benchmark partners
• Job titles of benchmark partners