Best Practices and the Role of Medical Affairs in Oncology Launch Excellence

From identification and engagement of key thought leaders to guidance of commercial strategies and launch resources management, the Medical Affairs function plays a vital role in a host of oncology launch activities.

Best Practices, LLC undertook this study to help companies focused on oncology therapies find better ways to develop successful launch strategies. This research delivers current data, insights and best practices in oncology launch excellence from Medical Affairs leaders at top biopharmaceutical companies.

Study Snapshot

This study engaged 11 executives from leading life sciences companies. The study analyzes companies that focus on oncology therapies.

Key Findings

§ Medical Affairs’ Role in Launch Activities: Medical Affairs is heavily involved in four launch activities within participating organizations: Scientific Publications, Continuing Medical Education, Real World Data Generation & Analysis, MSL activities.

§ Medical Affairs leads TL Activities and plays a key role between companies and decision makers during launch process. This requires companies to create strong MSL teams, acquire the right talent and provide effective training.

§ Medical Affairs also plays a critical role in internal education and guiding commercial strategies regarding products. This provides Medical Affairs leaders with the opportunity to convey the needs of key decision makers, thus companies to improve their products.

ü Research Overview pp. 3
ü Participating Companies pp. 4
ü Key Recommendations pp. 5
ü Abbreviations pp. 6
ü Key Findings & Insights pp. 7-8