Best Practices for Ensuring Internal Communication Excellence: Increase Organizational Effectiveness

Best Practices, LLC conducted this research study to explore the most effective and preferred communication strategies for reaching internal executives. The study also seeks to help companies assess their current internal communication strategies with that of benchmark class companies.

Study Snapshot

The report is based on the insights of 183 leaders from 162 companies from different industry segments across 6 continents. Research participants’ roles ranged from Chief Executive Officers to managers across various departments and industry segments.

Key topics include:

• Identify types of internal communication mostly used by executives
• Identify preferred medium for internal communication
• Measure internal communication effectiveness

• Effectively Tackle Internal Communication Using Type: Organizing emails by type (action required vs. informative) is the most effective method. However, pharmaceutical respondents then considers (1) the sender and (2) the content while non-pharmaceutical respondents utilize technology to consider importance.

• Key Insights
• About Benchmark Class
• Type of Internal Communication
• Internal Communication Medium & Preferences
• Internal Communication Effectiveness
• Appendix
  • Additional Quotes
  • About Best Practices