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Building More Effective Medical Affairs Product Launch Teams: Cardiology and Pulmonology Segment

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ID: POP-385

Features:

12 Info Graphics

33 Data Graphics

650+ Metrics

18 Narratives

Pages: 56

Published: 2024

Delivery Format: Shipped

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STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

In the large, competitive fields of Cardiology and Pulmonology, Medical Affairs teams are increasingly pivotal in the differentiation and successful launch of new products. Organizations are now integrating medical support and engagement strategies earlier in the product lifecycle, encompassing a range of high-impact programs and involving numerous internal and external stakeholders.

Best Practices, LLC undertook this benchmarking research to explore the evolving role of Medical Affairs in Cardiology and Pulmonology product launches. This report investigates evolving roles and responsibilities, cross-functional alignment, evidence dissemination strategies, performance metrics, resourcing, activities effectiveness, launch timeline, and digital launch tools deployment, all within the context of the Cardiology and Pulmonology therapeutic areas. In additition, the report examines the most critical success factors and challenges to achieving best-in-class launch preparedness for Cardiology and Pulmonology products.

Industries Profiled:
Pharmaceutical; Diagnostic; Biotech; Chemical; Health Care; Biopharmaceutical; Consulting; Consumer Products; Science

Companies Profiled:
AstraZeneca; BIAL; bioMerieux; Boehringer Ingelheim; Cardinal Health; Eurofarma; Genentech; Labaid Group; Matinas BioPharma; MEDiSTRAVA; Merck KGaA; Novartis; Pixacore; Pfizer; Thermo Fisher Scientific

Study Snapshot

Best Practices, LLC engaged 19 Medical leaders from 15 leading life sciences companies in this benchmarking research study. Medical Directors and VPs represent nearly four-fifths of the leaders who shared data and insights on Medical launch activities in this study.

Key topics covered in this report include:

Medical Leadership Roles and Launch Activity Effectiveness in Cardiology and Pulmonology
Ensuring Cross-functional Alignment and Collaboration in Cardiology and Pulmonology Launches
Medical Launch Evolution in Cardiology and Pulmonology Segment
Cardiology and Pulmonology Launch Activities Timeline, Performance Tracking, and Resourcing
Critical Success Factors and Major Pitfalls for Medical Affairs During Cardiology and Pulmonology Launches
Digital Launch Implementation and Impact in Cardiology and Pulmonology
Launch Tool Deployment for Cardiology and Pulmonology Products

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Internal Group Collaboration: Medical collaborates early and often with cross-functional launch teams (82%) through clearly defined roles, responsibilities, and expectations (65%) to ensure successful Cardiology and Pulmonology launches.

Launch Challenges: Poor cross-functional alignment and delayed involvement in launch activities are major pitfalls for Medical Affairs during launch.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 4
II.	Section I: Launch Excellence and Medical’s Role & Activity Effectiveness	Pg. 6-12
III.	Section II: Ensuring Cross-functional Alignment and Collaboration	Pg. 13-15
IV.	Section III: Adopting to Ongoing Changes in Medical Landscape	Pg. 16-20
V.	Section IV: Launch Timeline, Preparedness Metrics, and Resourcing	Pg. 21-26
VI.	Section V: Critical Success Factors and Major Pitfalls	Pg. 27-32
VII.	Section VI: Digital Influence on Launch Processes and Launch Tool Deployment	Pg. 33-41
VIII.	Section VII: Participant Demographics	Pg. 42-43
IX.	Section VIII: Detailed Benchmark Study Data	Pg. 44-55
X.	Section IX: About Best Practices, LLC	Pg. 56

List of Charts & Exhibits

I. Launch Excellence and Medical’s Role & Activity Effectiveness

Medical launch excellence framework
Medical Affairs’ role in Cardiology and Pulmonology launches
Medical leadership roles in Cardiology and Pulmonology launches
Medical Affairs’ effectiveness in Cardiology and Pulmonology launch activities
Most effective launch activities for Medical Affairs in Cardiology and Pulmonology
Improvement opportunities for Medical Affairs around Cardiology and Pulmonology launch activities

II. Ensuring Cross-functional Alignment and Collaboration

Medical Affairs’ work with internal colleagues to ensure successful Cardiology and Pulmonology launches
Role of Medical Affairs group in cross-functional Cardiology and Pulmonology launch teams

III. Adopting to Ongoing Changes in Medical Landscape

Change fronts for Medical launch evolution
Medical Affairs’ launch evolution around digital data dissemination and communication
Medical Affairs’ launch evolution around medical education
Medical Affairs’ launch evolution around organizational support

IV. Launch Timeline, Preparedness Metrics and Resourcing

Medical Affairs’ Cardiology and Pulmonology launch activities timeline
Total annual Medical Affairs launch investment in U.S. dollars and number of FTEs for Cardiology and Pulmonology products during each of the years in launch phase
Launch dashboard and information used with the dashboard for Cardiology and Pulmonology
Percentage of total Medical Affairs launch investment allocated to each of the listed Medical Affairs activities in Cardiology and Pulmonology
Percentage of total Medical Affairs launch FTEs allocated to each of the listed Medical Affairs activities in Cardiology and Pulmonology

V. Critical Success Factors and Major Pitfalls

Critical success factors for Medical Affairs in Cardiology and Pulmonology launches
Areas where advanced team planning is key for Cardiology and Pulmonology launches
Six critical areas for successful Medical Affairs launch readiness in Cardiology and Pulmonology
Major pitfalls for Medical Affairs during Cardiology and Pulmonology launches
Six major challenge areas for Medical Affairs during Cardiology and Pulmonology launches

VI. Digital Influence on Launch Processes and Launch Tool Deployment

Post-pandemic digital technology utilization in Medical Affairs during Cardiology and Pulmonology product launches
Impact of digital technologies on current and future Cardiology and Pulmonology launch processes
Digital tools deployed by Medical Affairs during the Cardiology / Pulmonology product launch cycle
Impact of top three digital activities that Medical leads in Cardiology and Pulmonology
Impact of digital activities and programs used to support a successful Cardiology / Pulmonology product launch
Top digital tools that can bring success to Medical Affairs product launch activities
Fast-growing digital tools that are impacting Medicals’ launch strategy
Example of a valuable digital tool that supports launch activities

VII. Participant Demographics

Geographic responsibility of benchmark partners

VIII. Detailed Benchmark Study Data

Role served by Medical Affairs in Cardiology and Pulmonology product launches
Medical Affairs’ launch role effectiveness in Cardiology and Pulmonology
Role served by Medical Affairs in planning, research, and education activities in Cardiology and Pulmonology segment
Role served by Medical Affairs in data dissemination and organizational support activities in Cardiology and Pulmonology segment
Role served by Medical Affairs in research activities in Cardiology and Pulmonology segment
Role served by Medical Affairs in education and data dissemination support activities in Cardiology and Pulmonology segment
Role served by Medical Affairs in organizational support activities in Cardiology and Pulmonology segment
Medical Affairs launch activity involvement timeline - Evidence generation and field-based medical activities in Cardiology and Pulmonology
Medical Affairs launch activity involvement timeline - Medical information and medical regulatory activities in Cardiology and Pulmonology
Medical Affairs launch activity involvement timeline - HEOR activities and medical / scientific communications in Cardiology and Pulmonology
Medical Affairs launch activity involvement timeline - Independent medical education and external engagement activities in Cardiology and Pulmonology