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CRM Implementation Road Map: Part 2 -- Pilot Programs

ID: 4224

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Words: 957

Published: Pre-2020

Delivery Format: Online PDF Document

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This is the second chapter in an executive workbook that outlines the key milestones of a successful CRM implementation. The CRM implementation process can be broken into the four phases. Each of the implementation phases has been broken down into several critical milestones. This chapter will analyze the milestones and address key challenges in the second phase, which focuses on pilot programs. It presents a roadmap for successful implementation of CRM pilot programs to deliver quick results in key markets and customer segments.

Industries Profiled:
Manufacturing; Pharmaceutical; Financial Services; Service; Aerospace; Banking; Retail; Government

Companies Profiled:
AAR Corp.; Sanofi-aventis; AAA; Boeing; Corning; Eli Lilly; JD Edwards; Lands' End; Merrill Lynch; PSEG; Raytheon; U.S. Department of Veteran's Affairs; USAA; Vistakon

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