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» Products & Services » » Customer Service » Customer Relationship Management » Performance Measurement

CRM Performance Measurement: Create a Customer Value Index

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ID: 4240


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Words: 744


Published: Pre-2019


Delivery Format: Online


 

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A key goal of customer relationship management is to develop a clear picture of the products and services customers use over time. Organizations on the CRM forefront develop a customer value index to rate each customer based on his current and potential value.

Industries Profiled:
Financial Services; Service; Pharmaceutical


Companies Profiled:
AAA; Eli Lilly

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