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» Products & Services » » Digital Technology » Digital Technology and Innovation

Healthcare Innovation Using Artificial Intelligence and Data Analytics: How “Smart Toothbrushes” are establishing Health Outcomes and Real-World Data that drive growth

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ID: 5689

Features:

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10 Data Graphics

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Pages/Slides: 41

Published: 2021

Delivery Format: Online PDF Document

 

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  • STUDY OVERVIEW
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Non-members: Click here to review a complimentary excerpt from “Healthcare Innovation Using Artificial Intelligence and Data Analytics: How “Smart Toothbrushes” are establishing Health Outcomes and Real-World Data that drive growth”

STUDY OVERVIEW

In 2018, Colgate-Palmolive utilized artificial intelligence and data analytics to drive innovation in a mature slow-growth oral care market segment by launching the smart toothbrush E1 in partnership with Apple and Kolibree.

The global personal health company launched its second smart toothbrush, Hum as part of its shift from line extensions to true innovation. Hum was launched in 2020 as a lower-cost, Colgate-only smart toothbrush filling a market niche below its co-branded E1 smart toothbrush.

In line with its shift in innovation approach, Colgate-Palmolive utilized information and technology to boost customer insights and outcomes. This helped the brand in driving market growth and building deeper consumer and practitioner relationships.

Best Practices, LLC conducted primary and secondary research to develop this case study probing the use of artificial intelligence and data analytics to drive innovation in healthcare. The case study examines how Colgate-Palmolive’s “Smart Toothbrushes” are establishing Health Outcomes and Real-World Data that drive growth.

The study also delivers primary benchmarks on how the industry is embracing connected healthcare.

KEY TOPICS

  • Executive Summary: Smart technologies working across industries and markets
  • Path to Innovation: How Colgate-Palmolive began using AI & Data to drive new product innovation
  • Commitment to Innovation: How Colgate-Palmolive launched new electric smart toothbrush line to boost market share
  • Innovation in Action: Utilizing information to boost customer insights and outcomes
  • Connected Health Excellence: Understanding competitors, drivers, investment, ROI and impact of integrated treatment apps
  • Lessons Learned and Winning Strategies

KEY METRICS
  • Driving growth in price points and gross margins
  • Organic sales growth momentum
  • Colgate’s net USD sales by product category
  • Compound annual growth rates for manual toothbrush, electric toothbrush, and smart electric toothbrush segments
  • Comparative pricing and details of Colgate-only Hum smart toothbrush vs. its co-branded E1 smart toothbrush
  • Health outcomes communication – Percentage of improvement in early cavities

SAMPLE KEY FINDINGS
  • Partner for Skills: Colgate rapidly acquired technical and channel skills by partnering with Kolibree + Apple in its first-generation smart electric toothbrush.
  • Behavior Trumps Opinion: Direct observation of patient usage patterns trumps post-usage survey polls for detail, insight and improvement opportunities.

METHODOLOGY

Best Practices, LLC conducted primary and secondary research to probe how Colgate-Palmolive’s “Smart Toothbrushes” are establishing Health Outcomes and Real-World Data that drive growth. The case study also evaluates how artificial intelligence and data analytics can be utilized to drive healthcare innovation.

Industries Profiled:
Consumer Products


Companies Profiled:
Colgate-Palmolive

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