Resourcing Benchmarks for Medical Communications Function

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

As organizations strive to disseminate crucial information while adhering to stringent regulations and cost constraints, streamlining resource allocation for Medical Communications and Medical Content Development groups has emerged as a strategic imperative.

By striking the right balance between insourcing and outsourcing decisions, companies can enhance core competencies, streamline costs, and elevate stakeholder engagement across therapeutic domains.

Best Practices, LLC undertook this benchmarking research to probe the resourcing details and capabilities of Med Communications and Medical Content Development functions by assessing the productivity, outsourcing benchmarks, spend, and staffing at mid-sized and large biopharma organizations. This report will equip leadership in Medical Communications & Content Development with strategic acumen to navigate complexities adeptly, boost productivity, and foster sustainable growth.

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Biotech; Consumer Products; Health Care; Clinical Research; Laboratories

Companies Profiled:
AbbVie; Acadia Pharmaceuticals; Agenus; Alexion Pharmaceuticals; Astellas; Domp�; Fidia Pharma USA Inc.; Gilead Sciences; Novartis; Novo Nordisk; Organon; Pfizer; Pixacore; Protagonist Therapeutics; Regeneron; Sanofi; Sobi; Teva Pharmaceuticals; United Therapeutics; UCB Pharma

Study Snapshot

This report offers tailored benchmarks and insights focused on the Medical Communications / Content Development function. The data from this research is drawn by engaging 22 Medical leaders from 20 leading mid-cap and large biopharma organizations, with expertise encompassing HEOR, Medical Publications & Strategy. Medical Communications / Content Development insights are meticulously distilled to ensure relevance and applicability within the scope of this research.

Key topics covered in this report include:

Medical Communications / Content Development Outsourcing Trends
Scope of Support
Productivity and Outsourced Capabilities
Staffing Level in Medical Communications / Content Development
Benefits of Hybrid Resourcing

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Outsourcing Levels: High levels of outsourcing across all Pubs and Content Development activities are the norm for large and mid-sized biopharma alike.
Drivers of Insourcing: Where insourcing is prominent in certain operational areas, key drivers include: Faster initiation of projects, in-house expertise, and cost efficiency.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 3-8
II.	Medical Publications & Content Resourcing: Scope of Support, Productivity & Capabilities Different Models	Pg. 9-17
III.	Staffing & Resourcing Trends	Pg. 18-25
IV.	Profiles of “Hybrid” Resourcers of Med Pubs / Content	Pg. 26-30
V.	About Best Practices, LLC	Pg. 31

List of Charts & Exhibits

I. Executive Summary

Research methodology and scope overview
Benchmark study partners
Overarching findings for resourcing and service delivery in Med Communications & Content Development
Industry benchmarks for the Med Communications & Content Development function
Study summary for Medical Publications & Content Development leadership resourcing decisions

II. Medical Publications & Content Resourcing: Scope of Support, Productivity & Capabilities Different Models

Publications / Content Development team – Scope of support
Approximate spend used by Publications / Content Development teams to provide support
Annual volume of Pubs / Content Development execution across benchmark organizations
Extent of outsourcing in Medical Publications & Content Development
Outsourcing x Productivity Matrix: Publication writing
Outsourcing x Productivity Matrix: MSL slide deck writing
Outsourcing x Productivity Matrix: Medical content development and design of Medical Affairs booths
Outsourcing x Productivity Matrix: Other medical content writing

III. Staffing & Resourcing Trends

Staffing levels for each role
Brand-specific staffing for each role
Benefits of an outsourced medical writing model
Use of hybrid models
Top lessons learned relating to the outsourcing and insourcing of Pubs / Content Development capabilities
Geographical responsibility of benchmarked Publications / Content Development groups

IV. Profiles of “Hybrid” Resourcers of Med Pubs / Content

Outsourcing model effectiveness at mid-cap and small biopharma organizations
Hybrid outsourcing profiles
Outsourcing model effectiveness at large and mid-cap biopharma organizations
Outsourcing model effectiveness at a mid-to-large biopharma firm

Global Medical Affairs Resourcing Benchmark for Med Communications & Content Development Functions

ID: POP-381

Features:

Pages: 31

Published: 2024

Delivery Format: Shipped

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