Best Practices in External Communications: Tools Used by Pharma and Medical Device Leaders

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Pharmaceutical and medical device leaders strive constantly to formulate an effective communication strategy for achieving organizational success and efficiency. However, over the years due to continuous technological advances the communication process has evolved to the stage where it becomes complex for pharmaceutical companies to identify the most the preferred and effective channels for external communications.

Best Practices, LLC conducted this research study to explore the most effective and preferred B-2-B channels & tools of communication, optimum communication frequencies for B-2-Bcommunications. Specifically, this new report benchmarks the tools and usage frequency that pharmaceutical and medical executives are making use of for external communication.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Consulting; Banking; Financial Services; Insurance; Non-Profit; Chemical; Business; Professional Services; Manufacturing; Distribution; Transportation; Education; Market Research; Marketing; Public Relations; Architecture; Engineering; Communications; Aerospace; Automobile; Aviation; Computer Software; Telecommunications; Medical Device; Government; Military; Advertising; Defense; Science; Clinical Research

Companies Profiled:
Abbott; Sanofi Pasteur; Gardner Assocites; Target Point ltd; AllianceBernstein; The Aspen Institute; Economic Opportunities Program; Genentech/Roche; The Bluestar Group; AsiaConnect; The Gordon Group; General Products Corp.; Union National Bank; Zogenix; Hertz Corporation; Assessment & Information group; Jefferson Associates Inc; Pearson; Kadmon Pharmaceuticals; Barr Engineering; Kiernan Group; Inc.; Xanodyne Pharmaceuticals; Kimble Chase LLC; Bayer Corporation; MedPanel; Bee Tree Consulting; MESCO; ltd; Nationwide Financial; Biotest Pharmaceuticals; Omicron Canada Inc.; Wells Fargo; One Communications; Bosch Power Tools; Parallel Consulting; Bristow Group; Porsche Cars North Americq; Oracle; Prescience International; BT Conferencing; ProVeritas Management Consulting; Celgene Pte Ltd; Reliance Industries Limited; Johnson & Johnson; Royal Thai Air Force; CIT Group; Sales Channel Europe; Citibank; City of Houston; Pfizer; Commutateur; Corium International Inc.; Inspire Pharmaceuticals; Croda Inc; Deloitte; Quintiles; Eastwest Bank; Ethicon; Kimble Chase; Roche; Honeywell; Rockland Trust Company; KPMG; Sandoz; Cloud Currencies; HCA; Sanofi-Aventis; Lockheed Martin; Stryker; Grundfos Pumps Manufacturing Corp; Sunovion; Lundbeck; Fidelity Investments; Talecris; Genzyme; Thermo Fisher; Medtronic; Vertex Pharmaceuticals; Genentech; Vimta Labs; GlaxoSmithKline; Novartis; Olympus Corporation; Avaya; Astellas; AstraZeneca; Alcon; Bank of America; Baxter Healthcare; Becton Dickinson; Bell Canada; BioCentric; Cephalon; Countrywide Financial; Elan Corporation; EMD Serono; Exelixis

Study Snapshot

The report is based on the insights of 63 leaders from several pharmaceutical and medical device companies. Key topics include:

Benchmark the tools and usage frequency executives are making use of for external communication
Identify the preferred and effective channels for external communications

Sample Key Findings

PowerPoint Continues to Dominate: Respondents prefer that information be communicated through PowerPoint than other forms, followed closely by Word Documents. Press Releases are unfavored.

The Impact of Face-to-Face Communication: 9 in 10 of those surveyed stated that meeting someone in person has an impact on their purchasing decisions. Conversely, telemarketing and mobile marketing have the least impact on purchasing decisions.

Table of Contents

Project Overview

Key Insights
About Benchmark Class
External Communication: Tools and Usage Frequency
External Communication: Preference and effectiveness
Appendix
- Additional Quotes
- About Best Practices

Best Practices in Reaching Busy Executives: How Pharmaceutical and Medical Device Leaders Use and Respond to External Communications

ID: PSM-276

Features:

Pages: 64

Published: Pre-2019

Delivery Format: Shipped

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