Long-Term CRM Success: An Overview: Best Practice Summary

STUDY OVERVIEW
BENCHMARK CLASS
SPECIAL OFFER

This document provides a high-level overview of the long-term approach to measuring CRM success. Much has been reported about the “failure” rate of CRM solutions. The current figure being used is that 70 percent of companies that implemented CRM solutions have not seen successful results. Some companies have even abandoned their systems after one year. “Failure” is too strong a word to describe CRM results. Rather, it is more likely that companies have been unsuccessful at meeting the high expectations placed on their CRM systems. CRM solutions are certainly a valuable tool to help organize and segment customer data, make decisions based on that data and improve the overall quality of customer service. CRM tools cannot be expected to provide immediate returns or astounding revenue increases in their first year.

Industries Profiled:
Manufacturing; Pharmaceutical; Financial Services; Service; Aerospace; Banking; Retail; Government

Companies Profiled:
AAR Corp.; Sanofi-aventis; AAA; Boeing; Corning; Eli Lilly; JD Edwards; Lands' End; Merrill Lynch; PSEG; Raytheon; U.S. Department of Veteran's Affairs; USAA; Vistakon

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at [email protected] or call David Guinn at 919-767-9179 if you have any questions.

Long-Term CRM Success: An Overview

ID: 4232

Features:

Words: 934

Published: Pre-2019

Delivery Format: Online

RELATED RESEARCH

1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6980EF561D51FE95485256B210067B658
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/long-term-crm-success-an-overview
18
19
20172.70.178.48
21
22
23
24/bestp/domrep.nsf
25DB