Market Research: Increasing Value and Visibility for Strategic Decision-Makers

The market research function involves various responsibilities like controlling and coordinating the operational resources and activities, setting guidelines for collaboration, prioritizing workload and managing the budget. Hence, right leadership is critical for optimal performance of the market research function.

This white paper contains excerpts from a series of Best Practices, LLC benchmarking reports that yield key insights around leadership authority; and communicating the economic and strategic value of market research to organizational leaders.

Best Practices, LLC has conducted extensive research in several areas of market research and business intelligence. Through our primary benchmarking research, we gather the metrics that are most relevant to individual client needs for assessment and improvement in their own unique market research operations. We provide the critical advantage of capturing up-to-date, primary information that is client-driven and defined. This service ensures that the benchmark data is valid and actionable for gap analysis, learning and process improvement activities. Our clients constantly leverage this critical body of insights to learn from the proven innovations of their peers.

For more information on our market research benchmarking capabilities, contact us at (919) 403-0251.