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» Products & Services » » Sales and Marketing » Marketing Management » Deploying Marketing Programs » Marketing Communication and Promotion » Integrated Organizational Consistency

Marketing Communication Management and Administration

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ID: 3680

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Words: 1,266

Published: Pre-2020

Delivery Format: Online

 

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Align communications strategies with company culture to make processes more
effective.
Top organizations have found that they must consider their corporate culture
when creating marketing communications systems, taking heed not to include
processes and methods that company members are very unlikely to accept. The
communications review and routing process is one process that some company
cultures do not support. Two benchmark partners do not have formal revision
processes in their marketing communications systems; however, both companies
have included quality assurance methods that fit well with the company culture.

3M’s Communications Swap Group

The Swap Group is responsible for strengthening the communications community by
fulfilling the following responsibilities:
· Studying the key factors to help communities work together.
· Creating job descriptions for each communications position ...

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Automobile; Financial Services; Electronics


Companies Profiled:
3M; Ford; Graybar Electric

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