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Patient-Focused Medical Affairs Excellence: Building Medical Patient Teams and Engaging Stakeholders with Patient Experience Insights

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ID: POP-368

Features:

4 Info Graphics

24 Data Graphics

450+ Metrics

8 Narratives

Pages: 36

Published: 2023

Delivery Format: Shipped

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STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Medical Affairs plays an increasingly pivotal role in shaping patient-centric strategies, adapted for each franchise and therapeutic area. The demand for comprehensive data collection and dissemination to thought leaders has thrust Medical Affairs into the forefront of healthcare innovation - with patient insights on the leading edge. As patient-centric services continue to expand, staying abreast of the most effective and high-impact practices is crucial for Medical leaders.

Best Practices, LLC conducted benchmarking research to delve into the strategies employed by leading biopharmaceutical organizations in the development of Medical patient teams and their engagement with key stakeholders, driven by valuable patient experience insights. This report uncovers an array of insights, exploring high-impact activities and engagement strategies; impact of patient insights on KOL engagement; direct engagement with patients; and Medical’s utilization of patient-reported outcomes.

Industries Profiled:
Medical Device; Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Biopharmaceutical; Health Care; Clinical Research; Laboratories

Companies Profiled:
Baxter International; Bayer; Beiersdorf; DURECT Corporation; Eisai; Eurofarma; LEO Pharma; Merck; Merz Pharma; Novartis; Octave Bio; Pfizer; Sanofi; Teva Pharmaceutical Industries Ltd

Study Snapshot

Best Practices, LLC engaged 19 Medical Affairs leaders from 14 biopharma organizations in this benchmarking research.

Key topics covered in this report include:

Medical’s Patient Centricity Landscape
Internal and External Impact of Patient-Focused Medical Affairs
Utilizing Patient Experience Insights for External Engagement
Staffing, Budget, and Competencies for Patient-Focused Medical Affairs Teams

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Insight collection benefits from low-hanging fruit such as patient ad boards, direct engagement with advocacy groups, and analysis of raw data sets. Among organizations permitted to perform them, most (53%) of the benchmark class consider patient advisory boards highly effective for garnering valuable insights from patients. The next most effective tactics, used at all surveyed Medical organizations, are directly engaging patient advocacy groups (38%) and analyzing large data sets (38%). Conversely, one-on-one interviews is the most prohibited (25%) tactic.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 3-6
II.	Current Patient-Focused Medical Affairs Landscape	Pg. 7-12
III.	Internal and External Impact of Patient-Focused Medical Affairs	Pg. 13-19
IV.	Informing External Engagement with Patient Experience Insights	Pg. 20-26
V.	Medical’s Key Staffing, Resources, and Competencies for Patient Teams	Pg. 27-33
VI.	Participant Demographics	Pg. 34-35
VII.	About Best Practices, LLC	Pg. 36

List of Charts & Exhibits

I. Executive Summary

Project background
Benchmark study partner companies
Key takeaways

II. Current Patient-Focused Medical Affairs Landscape

Medical’s patient centricity effectiveness
Product focus for Medical’s patient engagement for educational and strategy purposes
Medical’s patient centricity hurdles
Medical Affairs organization’s resourcing and management related goals for patient centricity
Effective tactics for gathering patient insights

III. Internal and External Impact of Patient-Focused Medical Affairs

High-value actions for Medical to leverage patient focus
Impact of patient insights on clinical trials and operations
Impact of patient insights on KOL & HCP education and engagement
Impact of patient insights on patient and advocacy support
Impact of patient insights to support external stakeholders such as payers, large care networks, and medical associations
Impact of patient insights on internal support

IV. Informing External Engagement with Patient Experience Insights

Frequency of sharing patient experience data for the purpose of HCP education
Effectiveness of MSLs’ efforts in delivering patient experience insights to HCPs
Approaches for Medical Affairs professionals to engage directly with patients and patient groups
Frequency of interaction of patient-facing Medical Affairs leads with patients or patient representatives
Effectiveness of plain language summaries and related materials
Effectiveness of utilization of patient-reported outcomes by Medical Affairs

V. Medical’s Key Staffing, Resources, and Competencies for Patient Teams

Total number of FTEs within the Medical Affairs organization that are devoted to gathering and processing patient insights or implementing patient-centric practices and programs
Staff background of Medical Affairs’ patient-focused teams
Most prevalent role for staff from each background in the Medical patient team
Highly effective backgrounds for patient-focused teams
Critical skill sets for patient-focused Medical roles
Total number of FTEs dedicated to utilizing patient reported outcomes (PROs) or patient reported outcome measures (PROMs)

VI. Participant Demographics

Primary therapeutic area of the brands/franchises represented in the study