Resource Benchmarks for Global Pharmaceutical Marketing Services: Benchmarking Report

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success. In this study, key functions include: Business Planning and Forecasting, Strategic Pricing, Meeting Planning, Multimedia/Creative Services, Agency Management and Product Forecasting.

This survey provides pharmaceutical and biotech marketing managers with metrics detailing the level of investment (FTEs and budget) that are being channeled into marketing operations of leading global pharmaceutical brands. Pharmaceutical and biotech marketing managers may utilize this report to benchmark their own efforts against industry-wide comparisons.

Industries Profiled:
Pharmaceutical; Health Care; Diagnostic; Medical Device; Biotech

Companies Profiled:
Abdi Ibrahim Pharmaceuticals; Upsher-Smith; Novartis; Kerr Health; Abbott; Merck; Roche; Abbott Labs; Shire; Monogram Biosciences; Cubist Pharmaceuticals; Life Technologies Corp.

Study Snapshot

KEY TOPIC AREAS
• Overall Staffing Levels in U.S. Marketing Services Groups
• Outsourcing Levels
• Staffing Levels Linked to Brands Supported
• Financial Investment for Key Activities at the Brand Level
• Staffing Efficiency Measures

KEY METRICS
• Sales Levels of Participants
• U.S. Budget for Marketing Services
• U.S. Brands Supported by Marketing Services Groups
• Total FTE Allocation by Key Activities
• Internal and Outsourced Marketing Services FTEs for:
o Business Planning and Forecasting
o Strategic Pricing
o Meeting Planning
o Multimedia and Creative Services
o Agency Management
o Product Forecasting
• Efficiency Ratios:
o Staffing levels linked to Brand Requirements
o Staffing levels linked to Budget Allocation
o Staffing levels linked to Sales Revenues

Key Findings

Brands Supported and FTEs Per Brand Promoted: On average Marketing Services groups support 12 brands and 6 FTEs are employed per brand promoted.
Most Marketing Services Headcount is Internal Staff: Members of the benchmark class do not actively outsource their Marketing Services activities. More than 80% of activities are performed internally at the benchmark companies.

Greatest Number of FTEs in Market Research & Competitive Intelligence and Multimedia/Creative Services: The average FTE deployed Market Research & CI and Multimedia/creative services activities shows the important role in overall Marketing Services business in the United States.

Growing FTEs in Market Research Signals its Growth in Marketing Services: The increased number of FTEs in Market Research indicates that benchmark companies are investing more in conducting research and developing Competitive Intelligence.

Table of Contents

�Project Overview� 2
�Key Findings� 7
�Structure, Revenue
and Brand Oversight� 11
�Activities & Staffing Profiles� 20
�Budget Allocation By Activity� � 43
�Staff Resources� 50
�Efficiency Ratios� 53
�About Best Practices, LLC� 61

Resource Benchmarks for Global Pharmaceutical Marketing Services

ID: PSM-291

Features:

Pages: 62

Published: Pre-2019

Delivery Format: Shipped

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