Social Media Best Practices and Strategies to Drive Business

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations. But is any investment in Social Media a good investment?

This cross-industry online benchmarking study identifies how companies use Social Media tools in their business environment, the opportunities and risks associated with Social Media applications as well as requirements for managing their use. Specifically, the research examines Social Media's impact on customer satisfaction ratings, brand management, sales and marketing metrics, recruiting levels or other business goals.

Some businesses pursue Social Media initiatives proactively to positively impact business outcomes, while others only monitor company-specific content posted on Social Media sites.

Industries Profiled:
Pharmaceutical; Utilities; Medical Device; Health Care; Financial Services; Professional Services; Consulting; Manufacturing; Biotech; Consumer Products; Diagnostic

Companies Profiled:
Janssen Cilag Pharmaceutical; Grupo Uriach; Merck Serono; MidAmerican Energy Company; Emirates Group Emerson Electric; St. Lucia Electricity Services Ltd; Draeger; Dentsply International; MSD; EMSI; Johnson & Johnson; TMP Direct; American Electric Power; Shieldstream; Peco Energy; Talyst; Bayer; Jackson Energy Authority; GlaxoSmithKline; IMS Health; Takeda Pharmaceuticals; n-tara interactive

Study Snapshot

Best Practices, LLC used field surveys to complete this study on behalf of a Research and Advisory Services partner. In all, 24 companies from mainly the utility, health care and pharmaceutical industries contributed to this study. The key topics in this study include:

Companies’ Maturity Applying Social Media
Key Social Media Tools/Applications
Impact of Social Media Efforts on Business Objectives
Policies for Using Social Media in the Workplace
Effectiveness Measures
Training for Social Media Professionals

Sample Key Findings

About half of benchmarked companies already have more mature Social Media strategies. Overall Social Media will play a bigger role in companies’ marketing strategies during the next year(s).

Twitter is more important for proactive Social Media companies. Google is equally used at profiled companies.
Twitter, LinkedIn and Facebook mean the greatest benefit for corporations actively engaged in Social Media efforts.
Companies report Social Media has the greatest impact on product branding and building the corporate image, followed by customer communication and education

Table of Contents

Research Overview

Key Findings & Insights
Early Stage Segment: Companies That Limit Social Media Activities to Monitoring
Mature Stage Segment: Companies That Proactively Manage Social Media
Social Media Policy
Challenges for Implementing Social Media Strategies

Sample List of Charts & Exhibits

Volume of Companies Using Social Media Proactively vs. Passively

Staffing and Training for Social Media Activities
Importance of Social Media for Specific Business Functions
Social Media Tools With Greatest Benefit on Business Goals
Most Used Tools for Monitoring Social Media Content
Social Media Policy Practices
Organizational Challenges for Adopting Social Media Strategies

Best Practices for Using Social Media To Drive Business Outcomes

ID: PSM-259

Features:

Pages: 28

Published: Pre-2019

Delivery Format: Shipped

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