Create hospital-based initiatives that improve emergency care for psychiatric patients while potentially enhancing market share for psychiatric treatments. Pharmaceutical advances give psychiatric providers and patients a variety of choices for addressing almost every major mental illness. Where once psychotic and manic patients had few treatment options, today, drugs can mean the difference for a patient between an institutional life and one led as a productive member of the community. But drugs are only as effective as the efforts of healthcare providers to administer such treatments to the patient. As communities attempt to balance an ever-growing population of psychiatric patients with dwindling resources for mental health needs, the most gravely ill patients risk falling through the cracks of an over-taxed system.