Customer Relationship Management

With oceans of customer information threatening to drown even the most savvy of business managers, questions surface such as:

• How are top companies implementing new CRM technologies to best effect? 
• How can you be sure of which strategies are a good fit for your organization? 
• How do you get the most customer value out of limited CRM resources?

As you vie with your competitors to capture customers from one another, customer relationship management bellwethers are developing initiatives that not only retain current customers but also increase per-customer value. By determining CRM tools and processes that increase per-customer revenue and extend the lifetime of the customer relationship, organizations will be able to boost profit margins by maximizing the lifetime value of each customer. 

Some of the customer-centric topics Best Practices, LLC is pursuing include:

• Developing a CRM strategy to drive increased customer loyalty and sales growth. 
• Establishing cross-functional management teams to implement CRM programs. 
• Managing organizational changes so that productivity is maximized while conflict is minimized. 
• Training sales and marketing representatives to utilize CRM technology. 
• Integrating CRM tools with other technology solutions such as data warehouses, SFA, marketing analytics and knowledge management tools. 

Our Methodology

Using our proprietary Best Practice Blueprints for Excellence methodology, Best Practices' analysts first help our clients assess their existing processes and performance systems. Following the completion of internal practice collection, Best Practices, LLC and the client team members confer to prioritize the issues and areas that will have greatest economic and operational benefit.  An action plan is then developed and used to guide the benchmarking project.