Market Research, Analytics & Forecasting Benchmarking Reports

The need for agility and emphasis on innovation and differentiation as key drivers of commercial success has compelled leading organizations to re-examine how they gather, distil and disseminate market intelligence. To this end, it is critical to understand: How do companies assess the effectiveness of their market research organizations? How do best-in-class organizations optimize structure, operations and resources while maximizing productivity? How do these market research organizations manage employee and vendor performance? What are some trends influencing the market research function? How can these functions harness cutting-edge insights to inform corporate strategy and drive market success?

Whether approaching from an industry-specific or cross-industry perspective, Best Practices, LLC’s market research benchmarking reports are designed to address issues such as those highlighted above. These reports enable organizations to transform market research executives from being note-takers to becoming strategic advisors. In addition, our market research reports enable executives to compare the performance of their organization to high-performing global market research organizations as well as identify effective market research tools, winning best practices, emerging trends and new technologies. Select bio-pharmaceutical market research reports are therapeutic area-specific.

To fulfill the requirements of its growing strategic role, the Market Research, Analytics & Forecasting function needs to continuously re-invent itself by optimizing its overall capabilities, including: