Market Research & Competitive Intelligence - Research and Advisory Services

Market research and competitive intelligence (CI) play a vital role in corporate success by helping companies anticipate and deploy strategic responses to external threats and opportunities. The most successful market research and CI organizations proactively contribute valuable market and competitor insights that help corporate decision makers save time and money.

Often, this mission is hindered by structural, cultural and financial constraints. Research and Advisory Services helps executives overcome these hurdles and maximize corporate influence.

Let the Research and Advisory Services team find solutions to your key business questions:

• What are the most effective market research and CI strategies and guidelines?
• How market research and CI leaders effectively work across business, brand and geographic units?
• What are the ideal departmental alignment and operating budget for maximum effectiveness?
• How do high-performing groups prioritize workloads, allocate resources, manage complex projects, oversee vendors, ensure quality and enhance productivity?
• What are tactics for measuring performance and increasing CI value and recognition?
• How do companies optimize data collection from internal and external customers?
• How can rapid response teams fast-track decisions on critical matters?
• What are the essential skills, experiences and attributes of a market research and CI employee?

Explore these and other topics with us during a Virtual Presentation of our resources, capabilities and solutions tailored to support your success.

Benefits of a Partnership with Research and Advisory Services

• Decision Support Research to Benchmark Your Function and Learn from Best-in-Class Sales Groups
• Access to Strategic Research Projects around Market Research & CI
• Unlimited Access to the Best Practice Database for Quick Access to Key Sales Communication Best Practices and Other Relevant Market Research & CI Topics
• Personal Interaction with Senior Analysts With Years of Experience in Benchmarking Market Research and CI Functions
• Exclusive Networking Forums for Marketing, Market Research and CI Professionals