Marketing Communication - Research and Advisory Services

Savvier consumers and increased competition have long made commercial success, whether at market entry or during product maturity, more elusive. At the same time, new technologies have greatly expanded the reach and potential of cost-efficient marketing communication through Web sites, social media and traditional media sources.

Research and Advisory Services benchmarks and tools provides executives, directors, and managers in Marketing and Public Relations with actionable insights to better align PR and marketing activities according to product lifecycle stages. Marketing leaders will gain insights into performance measurements for marketing campaigns and what Web-based resources best engage various customers segments.

Research and Advisory Services analysts work with our customers to find actionable solutions to marketing communication challenges:

• Innovate marketing communication strategies and tactics according to product lifecycle
• Marketing communication functions - Effective structure, staffing, investment levels and performance measurement
• Demand generation - What are the best communication tools, channels and calls to action?
• Social media and Web 2.0 applications that improve marketing reach
• Product positioning and branding tactics
• Managing customer touchpoints for consistent messaging
• Effective corporate communication tactics

Explore these and other topics with us during a Virtual Presentation of our resources, capabilities and solutions tailored to support your success.

Benefits of a Partnership with Research and Advisory Services

• Decision Support Research to Benchmark Your Function and Learn from Best-in-Class Marketing Groups
• Access to Strategic Research Projects around Marketing Excellence
• Unlimited Access to the Best Practice Database for Quick Access to Key Marketing Communication Best Practices and Other Relevant Marketing, Branding, Lifecycle Management and Public Relations Topics
• Personal Interaction with Senior Analysts With Years of Experience in Benchmarking Marketing Management
• Exclusive Networking Forums for Marketing and Sales Professionals