Key opinion leaders (KOLs) play a pivotal role in the development and commercialization of biopharmaceutical products. However, restricted market access and crowded therapeutic areas have made it increasingly difficult for organizations to effectively engage with KOLs. Successful thought leader management aligns the functional responsibilities around thought leader management, creates strategic approaches to thought leader relationships, maintains effective interactions with thought leaders, and addresses regulatory barriers by using innovative tools.
An understanding of the important drivers of KOL Management will help companies in building successful Key Opinion Leader Relationships.